Your guide to healthy skin

At MODU, we believe that understanding ingredients is the first step towards better skincare.
Here, we guide you through the most important active ingredients — what they do, who they suit, and how they support your skin.

Understand key ingredients

Hyaluronic Acid & Glycerin

Hydration & Moisture Retention

Hyaluronic acid helps attract and bind moisture to the skin, while glycerin helps retain it.
Together, they support the skin's plumpness, suppleness, and comfort throughout the day.
Suitable for dehydrated, tight, or dry skin and essential for a healthy skin barrier.

Ceramides & Lipids

Barrier & moisture protection
Ceramides and lipids are natural components of the skin's barrier. They help reduce moisture loss and protect the skin from external aggressors.
Ideal for dry, sensitive or compromised skin.

Vitamin C & Niacinamide

More even skin tone & balance
Vitamin C contributes to a more even and clear skin tone, while niacinamide supports skin balance, improves skin texture, and strengthens the skin barrier.

Suitable for tired, uneven, or dull skin — or if you want more clarity and glow.

Retinol, Bakuchiol & Peptides

Renewal & firmness
Retinol is a well-known ingredient that over time can improve the appearance of fine lines, skin texture and clarity.

Bakuchiol is a milder, plant-based alternative with similar cosmetic benefits.

Peptides help support skin elasticity and firmness — often used in evening routines.

Suitable for skin with fine lines, signs of aging or in need of increased strength and resilience.

PDRN & Exosomes

Skin Quality & Support
PDRN and exosomes are known to support the skin's appearance and overall skin quality.

They contribute to skin that feels more balanced, supple, and well-cared for.

Often used in advanced skincare for mature, tired, or compromised skin.

Panthenol & Centella (Cica)

Soothing & barrier-supporting
Panthenol and Centella Asiatica (Cica) are known for their soothing properties.

They help to relieve irritation, support the skin barrier, and increase skin comfort.

Suitable for sensitive, stressed, or redness-prone skin.

Morning Routine

Morning Routine – Protect and Prepare Your Skin
In the morning, skincare is all about protecting your skin and creating a healthy base for the day.
A light, balanced routine helps the skin maintain moisture, comfort, and resilience.

Cleanse → Moisturise → Protect

1. Gentle cleansing
Removes excess sebum and impurities without drying out the skin
→ Gel / mild foam / low-pH cleanser

2. Moisture & balance
Adds moisture and supports the skin barrier
→ Hyaluronic Acid / Glycerin / Ceramides / Panthenol

3. Protection (SPF)
Helps protect the skin against UV and external factors
→ SPF every day, even when it's cloudy

Evening routine

Evening Routine – Nourish and Restore Skin
In the evening, skincare focuses on cleansing, nourishing, and supporting the skin's natural balance.
A consistent evening routine helps the skin feel calmer, more hydrated, and well-cared for.

Cleanse → Condition → Repair

1. Thorough cleansing
Removes dirt, makeup, and sunscreen
→ Double cleanse if necessary

2. Active care
Targeted care depending on skin needs

  • Soothing → Cica / Panthenol
  • Hydration → Hyaluronic acid
  • Balance → Niacinamide
  • Renewal (evening) → Retinol / Bakuchiol / Peptides

3. Nourishing cream
Helps skin retain moisture and feel comfortable overnight
→ Ceramides / Lipids / Barrier care

(Optional) Extra care
* Serum, mask or intense hydration as needed

Skincare routine order

General order

1. Toner
Prepares the skin and provides light hydration

2. Essence
Hydrates and helps the skin absorb the next step

3. Serum / Ampoule
Targeted care depending on skin needs

4. Cream
Seals in moisture and supports the skin barrier

(Morning) 5. Sun Protection (SPF)
Protects the skin from UV and external aggressors


How to apply your products

Layering – from light to rich

Skincare works best when products are applied in the correct order.
Start with the lightest textures and finish with richer products to help the skin absorb the products optimally.


Always listen to your skin — some routines may be simpler.